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International acclaim for 'Good-Bye Cellulite' challenge
July 10, 2009
By: TOM BRANNA
Editor
Fighting those pesky leg lumps can mean great success for skin care brands. Nivea Good-bye Cellulite has been awarded a Bronze Media Lion at the Cannes Lion International Advertising Festival for Best Use of Sponsorship for its creative, insightful and effective marketing and communication strategy to execute the brand’s 2008 “Nivea Good-bye Cellulite, Hello Bikini Challenge,” according to the company. “We are extremely honored to receive this award and are very proud of our campaign,” ...
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